Empowering Smaller Farmers: Striking a Balance between Sustainability and Economic Viability
In the ongoing pursuit of sustainable practices in the agricultural sector, a critical challenge emerges: how to incentivize smaller farmers to adopt environmentally responsible methods without compromising their economic stability. Often, the push for sustainability from food and beverage companies, while well-intentioned, may not align with the financial realities faced by smaller producers. Ofir Ardon,…