Plans were revealed to reduce the production of electric pickup trucks due to a decrease in demand for electric vehicles (EVs). The decision involves scaling back production at a Michigan-based Electric Vehicle Center to just one shift, effective April 1, 2024.
The intention to temporarily cut one of the three shifts at the plant was communicated in October. In December, the automaker informed suppliers that it would produce approximately 1,600 electric pickup trucks per week from January 2024, down from the initial plan of 3,200 weekly units.
About 1,400 workers at the facility are expected to be affected by the decision. Plans include transferring around 700 employees to another facility, while others will be reassigned to different roles. Some employees at component plants may also be impacted.
While anticipating continued growth in global EV sales in 2024, the industry acknowledges that the growth may be “less than anticipated.” This move reflects the broader trend in the industry, as another major automaker had previously announced a delay in the opening of a significant electric truck plant due to reduced demand for EVs.