London, United Kingdom – May 22, 2024 – The International Centre for Trade Transparency and Monitoring (ICTTM) is pleased to announce the signing of a Memorandum of Understanding (MOU) with Fair Trade & Tourism Lebanon (FTTL). This strategic agreement will grant FTTL members complimentary access to the beta version of ADAMftd (Advanced Data Analytics and Modeling for Foreign Trade Data), ICTTM’s state-of-the-art AI-powered platform designed to provide unprecedented insights into global supply chains, scheduled for release in July of this year.
This partnership is aimed to promote increased trade transparency and facilitate a more level economic playing field for smaller Lebanese food producers by enhancing their access to market intelligence and research capabilities. Through ADAMftd, FTTL members will have access to comprehensive trade data, including market forecasts, competitor analysis, and regulatory compliance tools.
“Our collaboration with Fair Trade & Tourism Lebanon is a pivotal step towards fostering global economic equity and transparency in international trade,” said the Hon. David Wells, ICTTM Board Chair. “Providing FTTL members with access to ADAMftd will empower them with the new insights needed to thrive and remain competitive in the global market.”
Joanne Karkour, Partner & Executive Director of FTTL, highlighted the significance of the partnership, stating, “Through our partnership with the International Trade Center, we are empowering communities, fostering sustainable development, and connecting our local agro-food producers to the global market. Together, we are building bridges that help Lebanese products reach new heights while adhering to fair and international trade principles.”
About Fair Trade & Tourism Lebanon (FTTL)
Fair Trade & Tourism Lebanon (FTTL) is dedicated to empowering rural communities in Lebanon by promoting fair trade practices, fostering economic growth, and preserving cultural traditions. FTTL works with small producers to improve their livelihoods and create sustainable futures through market linkage, certifications, and advocacy.
About The International Centre for Trade Transparency and Monitoring (ICTTM)
The International Centre for Trade Transparency is currently developing ADAMftd (Advanced Data Analytics and Modeling for Foreign Trade Data), a platform powered by artificial intelligence that aims to revolutionize international commerce by providing users with unparalleled insight and transparency into global supply chains. This innovative software application will provide direct end-user access to a plethora of information for businesses and governments to make informed decisions and predict market trends.
ADAMftd utilizes the billions of historical and real-time trade data points to forecast the future of trade. With our platform, businesses will have access to customer and competitor data, including paid prices, transaction history, supply and demand data, and forecasting capabilities. In addition, ADAMftd will facilitate supply chain modeling and authentication, enabling over 300 million businesses worldwide to comply with new global supply chain regulations.
