The landscape of supply chain management is witnessing a surge in investment towards generative AI, reflecting a significant shift in businesses’ approach to technology adoption. In a recent survey conducted by Accenture, a substantial majority of C-suite executives responsible for supply chain and production expressed intentions to increase their investment in generative AI, with optimistic expectations for near-future returns.
According to the Accenture Pulse of Change survey, which polled executives across 18 countries and various industries, 87% of C-suite leaders plan to invest more in generative AI, while 85% anticipate reaping the benefits of their current investments within the year. However, alongside this enthusiasm, executives stress the need for a deeper understanding of the technology and comprehensive training across their organizations.
The survey, drawing insights from 2,800 executives, including 348 responsible for supply chain, operations, and/or production, reveals a gap between enthusiasm for generative AI and practical implementation. While the majority of organizations have shown interest in the technology, only 14% have fully integrated a “responsible data and AI model” into their enterprise.
Key findings indicate that three out of four executives feel the need for some level of training in generative AI, with 18% recognizing the necessity for extensive training. Despite the potential of generative AI, only 42% claim to personally use gen AI tools at least once per week, marking a decline from 71% six months ago.
More than half believe their organization requires intermediate-level training in the technology, while 40% emphasize the need for advanced training. Only 15% express high confidence in possessing the right data strategy and digital capabilities to effectively utilize generative AI.
Recognizing the transformative potential of AI, executives stress the importance of preparing for the shift in work dynamics brought about by generative AI. A separate Accenture report suggests that generative AI could automate or augment a significant portion of processes in supply chains.
Maria Rey-Marston, PhD, innovation lead for Accenture’s global supply chain and operations business, underscores the need for a strategic approach to embracing generative AI. As businesses navigate the evolving landscape of supply chain technology, the call for better understanding and training in generative AI becomes increasingly pronounced, signaling a pivotal moment in the digital transformation of the industry.
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