A groundbreaking innovation is transforming the seafood supply chain, introducing a new era of efficiency, protection, and sustainability. This summer, a smart, reusable fish crate was launched, designed in close collaboration with the fishing industry to address key challenges in the management of fresh fish and seafood.
Equipped with advanced track-and-trace technology, including Bluetooth Low Energy tags and QR codes, these crates enable real-time data collection throughout the cold chain. From the moment seafood is harvested to its arrival at points of sale, the entire process is monitored, ensuring optimal cold chain management and product freshness.
As global regulations tighten on the use of single-use expanded polystyrene (EPS) boxes—due to their potential to break down into microplastics and contaminate marine environments and human health—this innovation offers a sustainable alternative. The crates are not only reusable up to 120 times but are also part of a system that ensures seamless integration for producers, wholesalers, and retailers working to eliminate EPS.
This solution is designed with food safety and hygiene in mind, as the crates are washed according to international standards and efficiently pooled for reuse. Additionally, the crates are space-saving, easily stackable when full, and nestable when empty, enhancing storage and transport efficiency.
The development of this smart, sustainable fish crate represents a significant advancement in the Mediterranean cross-border market. It reflects a deep understanding of the unique demands of the seafood supply chain and promises to have a lasting positive impact on both the environment and the industry.
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